Introducing, #LeanBrandLAB
#LeanBrandLab is the first brand innovation accelerator to bring the rigor of lean startup to the marketing black box of branding.
LAB is designed to help you make the leap from “theory” to “practice.” The intensive, hands-on approach is informed by our experience on the front lines of Lean Branding, Lean Startup, design thinking, customer development and startup innovation leadership. We literally wrote the book on it.
LAB is a mix of creative inspiration and scientific rigor using customer empathy, rapid experimentation and evidence-based decision making within your startup – at scale.
Walk Away Learning:
- How to interact with customers in real-time to learn, gain insights and practice customer development.
- How to design and run rapid brand experiments.
- How to use Minimum Viable Brands (MVBs) to experiment and test.
- How to use evidence to inform decisions.
- How to share real results with investors, leaders, and team members.
LAB: Approach Whether just establishing your startup or trying to grow and scale, LAB can accelerate your progress and help empower your startup toward practicing real innovation in building a sustainable, passionate audience.
LAB is focused on building your capabilities to learn fast, reduce risk, experiment often, and create value-based passionate relationships with a core group of customers.
About Jeremiah Gardner, Founder #LeanBrandLAB
is an author, speaker, lean brand practitioner, and bulldog lover. He helps startups, entrepreneurs and Fortune 500 organizations reframe the way they think about brand innovation, culture, and leadership. He is the author of The Lean Brand, the first book to apply lean principles to branding, principal at Moves The Needle Group, a sought after speaker, and has been featured in several media outlets including Forbes, Entrepreneur Magazine, Lifehacker, The Guardian, Branding Magazine, and SayDaily.
About #LeanBrandLab
#LeanBrandLab is the first brand innovation accelerator to bring the rigor of lean startup to the marketing black box of branding.
Go Metro to this event during LA Innovation Week! For your best route, use the Metro Trip Planner or call (323) Go Metro (323.466.3876)
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