Mark Meyers, the CEO of Spiral Toys, will discuss how Spiral uses physical toys to acquire customers in a new ways. Spiral created a a unique IoT experience and worked with several partners to launch a multi-million dollar campaign. CloudPets are now available at most major retail across North America. What did it take to launch a multi-million dollar campaign and how does Spiral use that channel to build a digital brand?
About Innovate Pasadena's Connect Week 2015
Innovation takes more than just smart people-it takes curiosity and drive to challenge convention. Attend Innovate Pasadena’s Connect Week events- mostly free- to level up your knowledge, skills and mindset in the areas of design, science, technology or business. Visit innovatepasadena.org/connect-week-2015 for details!
INNOVATE PASADENA is a community organization committed to advancing greater Pasadena as a center of technology and design innovation by promoting collaboration across business and education to attract companies, entrepreneurs, innovators and capital to the broader community.
Go Metro to this event during LA Innovation Week! For your best route, use the Metro Trip Planner or call (323) Go Metro (323.466.3876)
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